When the SEAI adjusts grant amounts, eligibility criteria, or introduces new schemes, it creates a natural reason to reach out to every person who ever asked for a solar quote. Even if the change is minor, most homeowners don't track grant details. They just know "something changed" and that's enough to reopen the conversation.
This is one of the strongest reactivation hooks in any industry because it's genuinely useful information, not a sales pitch.
Solar installers typically have large databases because the sales cycle is long. People request quotes, think about it for months, and many never follow through. But the intent doesn't disappear - it just gets parked.
Common reasons people didn't proceed with their original quote include waiting for energy prices to settle, doing other home improvements first, not being sure about the ROI, or simply not getting around to it. None of these are permanent objections.
A solar installation company in Munster had 3,200 contacts from two years of Facebook lead generation. They'd been running ads at around €18 per lead but their close rate was dropping because of increased competition.
We ran a reactivation campaign on 1,800 contacts who'd enquired between 4 and 14 months ago, using the SEAI grant update as the hook.
Results: 31% response rate. 11 site surveys booked. 4 installations confirmed within 6 weeks. At an average install value of €8,000-€12,000, that's €32,000-€48,000 in revenue from a database they'd stopped working.
The cost of originally generating those 1,800 leads through Facebook? Approximately €32,400. The cost of reactivating them? A fraction of one month's ad spend.
Energy price increases. When electricity prices go up, the ROI calculation for solar improves. "Hi Sarah, with ESB prices going up again in Q1, I wanted to check in - have you had a chance to revisit the solar quote we did for your place in Carrigaline?"
Seasonal timing. Spring and summer are prime installation seasons. Reaching out in February/March to book the diary catches people before the rush.
Neighbour effect. If you've done an installation in someone's area, mentioning it can trigger action. "We've just completed an install on your road and a few of the neighbours have been asking about it. Thought I'd check if you're still interested."
Technology improvements. Panel efficiency and battery storage options improve every year. If someone's quote is 12+ months old, the technology available to them now may be meaningfully better.
Every successful reactivation message for solar shares a common trait: it gives the homeowner useful information first. A grant update. A price change. New technology. Something that genuinely helps them make a decision.
When you lead with value, the sales conversation happens naturally. When you lead with "we have a special offer this month," people tune out.
Let's find out how many of them are ready to revisit.
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